content strategy

Yours readers do have limited period of attention. I’m sure, that is no great surprise to you. In reality, you’re also likely to search the internet at light speed, scan titles and subheads, skip to the bottom of sales pages, and quickly forward videos just to get to the next thing. The same is for your readers, and you have to keep that in mind if you want to catch their interest long enough to entice them to opt-in to your mailing list.

A Tip From Newspaper Publishers

Have you ever found that the first paragraph includes everything you need to know about a news story? In the first few sentences, journalists are prepared to answer all the questions; who, what, where, why, and how,  just in case the story gets cut off when the paper goes to print.

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This kind of story formatting is no longer quite so important in today’s online environment, where column inches no longer matter, but it’s still a useful tip to use when you’re writing an opt-in page.

Think about it,  If your readers are skimmers( as most of us are), then it will significantly increase your conversion rates to ensure you have the most relevant details right at the top of the page.

That means placing the biggest advantages in your subject line for opt-in sites and following it up with two or three sentences that build on your headline. That’s all. Keep it short, sweet, and benefit-driven, and with longer material, you’ll have greater success.

For Readers: Graphics Matter

Having a graphics of your offer is an essential component of your landing page, whether your opt-in reward is an eBook, a video, or even a basic checklist.

Making a digital book or CD cover is not that difficult, and it it is, you can outsource this task quickly, but be sure that you follow these strategies:

  • Bold fonts and short titles improve the readability of your cover.
  • Be more clarity, use high-contrast colors.
  • Be faithful to your brand. Stick with the colors and fonts you expect from your readers.

Crafting a Compelling Call to Action for Your Readers

Although it seems like when they land on your opt-in page, you would expect readers to know what to do, it’s just not true. To take the next step, you have to invite them. Give them clear guidance and you’ll have higher rates of conversion than if you only leave it to chance. Your call to action should tell a reader what to do exactly, such as this:

  • Tap to download here.
  • For instant entry, enter your name and email.

Look at the text on your form buttons as well. After all, it doesn’t really make you feel excited about “Subscribe” or “Sign Up”, does it? Consider using a phrase that will then match your call to action, such as:

  • Get the checklist
  • Send it in the video.

Take a look at the pages for your opt-in. Are you following these methods? If not, consider making adjustments to your copy, your photos, and your calls to action, then look at your outcomes.  If you do, you’ll more likely see an increase in conversion rates.

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